Privacy Policy

1. Who We Are

Prime Tread Auto Care Inc. ("Prime Tread", "we", "us", or "our") operates the website at primetread.ca and provides tire sales, installation, storage, and mobile tire change services across the Greater Toronto Area, Ontario, Canada.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.

2. Information We Collect

Information you provide directly:

• Name, email address, and phone number when booking an appointment
• Vehicle information (year, make, model) when provided
• Service address when booking mobile tire change
• Payment information processed securely through Stripe (we do not store card details)
• Any notes or messages you send us

Information collected automatically:

• IP address, browser type, and device information
• Pages visited and time spent on our website
• Referring website or source

3. How We Use Your Information

We use the information we collect to:

• Schedule, confirm, and fulfill your service appointments
• Send appointment confirmations and reminders
• Dispatch our technicians to your address for mobile service
• Process payments for tire purchases and services
• Respond to your questions and customer service requests
• Improve our website and service offerings
• Comply with applicable laws and regulations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Information Sharing

We may share your information with:

• Service technicians: Your name, phone number, and service address are shared with the technician assigned to your appointment.
• Stripe: Payment processing. Stripe's privacy policy applies to payment data. We receive only a payment confirmation token — never your full card details.
• Email service providers: Used to send booking confirmations and notifications.
• Legal requirements: We may disclose information if required by law or to protect the rights and safety of our customers, staff, or the public.

5. Data Retention

We retain your booking and contact information for up to 3 years after your last appointment to support warranty inquiries, seasonal reminders, and customer service. You may request deletion at any time by contacting us.

6. Cookies and Tracking

Our website uses essential cookies required for basic functionality (such as maintaining your booking session). We do not currently use advertising or tracking cookies. If we add analytics tools in the future, we will update this policy and provide opt-out options where required.

7. Your Rights (PIPEDA / Ontario Privacy Law)

Under Canadian privacy law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal obligations)
• Withdraw consent to non-essential communications at any time

To exercise these rights, contact us at the information below.

8. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. All data is transmitted over HTTPS. Payment processing is handled entirely by Stripe and is PCI-DSS compliant.

No method of transmission over the internet is 100% secure. If you have concerns about a potential breach, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party sites (such as Google Maps or tire manufacturer pages). We are not responsible for the privacy practices of those sites and encourage you to review their policies.

10. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

For privacy-related questions, requests, or concerns: